This request for proposals is now closed and only preserved for archival purposes. Thank you to all firms who submitted a proposal!

About Freedom of the Press Foundation

Freedom of the Press Foundation (FPF) is a nonprofit organization that protects, defends, and empowers public-interest journalism in the 21st century.

Our 30-person team develops privacy and security tools, trains newsrooms on digital security practices, documents attacks on the press, and advocates for the public’s right to know.

Project brief: Freedom.Press redesign

Since our last website redesign seven years ago, FPF’s scope and operations have expanded and evolved, and we’re seeking to update our website to reflect that. While we are not looking for a total rebrand, we’re interested in revisiting our fundamental information architecture and modernizing the site's look and feel. We’re open to new design elements that arise from that process.

Top priority

As we focus increased effort on newsletter communications, our website should reflect this goal. Drawing inspiration from best-in-class newsletter platforms, we want visitors and subscribers to have easy access to newsletters, and we want to consider everything we publish as potential content to share with an email audience.

Other priorities

We’re also looking to update the structure of our website to accommodate other changes in our organization. We don’t yet know the full scope of what this should include — finding that out is part of what we’re hiring you to do! But here are a few things we know already:

  • Showcase our work: We want to more prominently feature our flagship projects, SecureDrop and the U.S. Press Freedom Tracker, and make our digital security guides and services more discoverable.
  • Go from advocacy to action: We want to expand readership for our press freedom advocacy, and help people take direct action in support of our shared goals, e.g., by contacting their representative.
  • Grow recurring support: We want to reexamine all calls to action for donations and membership, with an eye to improving usability and conversion.

Our team

Your primary contact will be Harris Lapiroff, the Engineering Manager (Web), who was also responsible for the 2017 website redesign and branding. You’ll be collaborating with a small team of web developers and internal stakeholders who will be implementing your designs and providing feedback.

Most recently, we redesigned the U.S. Press Freedom Tracker website in partnership with Accurat. The redesign was a finalist for Fast Company’s Best Data Design of 2022.

Scope of work

  • Conduct or collaborate on stakeholder, peer, and visitor interviews
  • Present exploratory designs and ideas
  • Deliver assets, wireframes, and other design components for implementation in partnership with the web team
  • Participate in technical implementation as agreed upon
    • Our CMS is a Python/Django/Wagtail/React stack.
    • Experience with Mailchimp integrations is a plus.
    • It is not necessary for your team to be able to support the technical implementation, but please include it in your proposal if you are able to do so.

Project timeline

  • October 10, 2023: Proposals due
  • Late October 2023: Project kick-off
  • March 1, 2024: Design finalized
  • June 2024: Site relaunch

Budget range

We have budgeted $60,000 to $80,000 for this project.

Submission instructions

Please send your submission to <[email protected]>. As part of your submission, please provide:

  • Example websites and references
  • Team bios
  • An overview of your team’s process
  • Examples of experience working on open-source projects, if available

Initial suggestions and observations regarding potential improvements to our website are welcome, but not required.

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